Okcupid Relaunches Oktrends Blog Reveals If Looks Matter

One of my crony parts of OkCupid had been the stunning word curated into blog posts by co-founder Christian Controls on OkTrends.

For the later than three years, OkTrends has elapsed into silence mode. In our time, Controls pass word from their Internet dating parasite single bed transmission that looks aren't eternally what counts in imitation of it comes to communicating in an online dating site. Controls announced, "We Analyze On Whatsoever Beings" as the title of the greeting stake.

From OkCupid's day of hitting photos, to suggestions of a over figure for a world power match, one thrust we order for positive, the algorithms do embrace an persuade while looking for love online.

Complete blogpost exhibit

Let's receptacle a look at the three swap experiments.

1. Love IS Blind, OR Have got to BE

On the 10th feast of OkCupid, they launched Riotous Blind Woo, a mobile app. The cause of this was that you'd meet festivity who's lid had been "mashed up" like a problem, so you didn't order what they looked like. In paint the town red, OkCupid departed one day mashing up all of their members in an difficulty, only to find that 44% of fill with wrote 1st messages to people, of which they had no idea what they looked like.

2. SO WHAT'S A Description WORTH?

OkCupid formerly let users rate profiles based on looks and personality. At last, they misshapen it to rating based on looks only. Because they craft is that only 10% of people rated a profile based on it's item. Does that mean that 90% of people rate profiles based on looks only? Straightforwardly so. This is why all of the mobile dating apps embrace been so popular and game-like.

3. THE Mission OF Touch

As a Digital Matchmaker, I cost hours-and-hours every day analyzing profiles to find the charm match for my customers. They embrace to go by my word and identification to marker to or solution to a flicker of world power dates since I heftily advised them to do so. This has resulted in singles dating outside their social circles and meeting men or women that they didn't think was their type.

OkCupid seems to parade. By troubled the suggested recommendations from one with a low match figure to a over match figure, their users started to communicate with people that weren't vitally a match, based on the algorithms. Were they playing with your digital mind? Trade event a bit.

Captivity news update that Controls will be back to founding rank on the OkTrends blog every four weeks while waiting for his book "Dataclysm: Who We Are" to be open in September.

Are you rating profiles based on looks alone? Do percentages matter to you? Your notes are agreeable.

See in your mind's eye credit: Fotolia

"Julie Spira is America's Top Online Dating Lovely and Digital Matchmaker. She was an primary adopter of the Internet and creates Irresistible Profiles for singles on the dating surroundings. Regard @JulieSpira on Tweet for dating advice and sign up for the free Monthly Flirt newsletter."

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